Neeraj Chopra’s brand endorsement portfolio to grow 50% this year: Report

Olympic silver medalist Neeraj Chopra’s brand endorsement portfolio is expected to grow by around 50% this year, Moneycontrol reported, adding that this would make him among the highest earning sportspersons outside cricket.
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The endorsement list currently includes 24 brands across 24 categories, including global brands like American sportswear company Under Armour, Swiss luxury watchmaker Omega, Gillette, Samsung and Visa.
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This is expected to reach 32-24 brands by this year’s end, which is even bigger than some top cricketers. For instance, former Indian men T20I captain Hardik Pandya has a 20-brand portfolio, with a deal fee of ₹2.5 crore a name, according to the report. Chopra’s current brand value is $29.6 million.
In India, cricketers get the lion’s share in sports endorsements, but athletes like badminton ace PV Sindhu and Chopra are currently driving the endorsement market for other emerging sports.
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Emerging sports contributed 13% to the total sports endorsement market of ₹927 crore in 2023, according to a GroupM ESP report.
Apart from this, Chopra’s endorsement fee is also expected to increase. The report added that till last year, the endorsements was at ₹3 crore a year, and now, it would touch ₹4-4.1 crore a year.
Neeraj Chopra’s endorsements are also only long-term multi-year deals with a tenure from two to three years.